Are you looking for a new fresh seafood dish to add to your menu? Or maybe you’re just searching for some fresh fish for dinner tonight because frozen fish isn’t cutting it anymore. Either way, it can be tough to know what to look for when picking out fresh fish at seafood markets.
Our seafood team at NC Seafood is here to help. Below, you’ll find tips on how to select the highest quality fish in Raleigh, NC, and what makes shopping at local seafood markets such a good choice.
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Why Shop at Seafood Markets in Raleigh
Fish is a more delicate protein than chicken, beef, or pork, and it deteriorates quickly. Grocery stores often carry seafood that’s been previously frozen to extend shelf life, which can affect both flavor and texture. It may even be labeled as “fresh” but still show fine print that says “previously frozen.”
Shopping at a seafood market gives you more authentic flavor, better texture, and the chance to buy local, supporting North Carolina’s fishing industry. Plus, you’ll often get direct advice from a fishmonger, something you rarely find at a supermarket counter.
How to Choose Fresh Fish at the Market
Knowing how to identify fresh fish can make the difference between a meal that shines and one that falls flat. By paying attention to texture, smell, and appearance, you can feel confident that the seafood you bring home is both high-quality and flavorful.
1. Look for Fish That Is Firm and Free of Blemishes
When choosing fish at the market, select cuts that are firm and resilient to the touch. The flesh should spring back when pressed, not feel mushy or torn. Look closely for bruising, discoloration, or gaps in the fillet: these are signs of mishandling or age.
2. Avoid Fish That Smells Strong or Sour
Fresh fish should smell like the ocean: clean and briny. If you notice a sour, ammonia-like, or overly “fishy” smell, the fish is past its prime. Trust your nose: if the scent is unpleasant, move on.
3. Check the Eyes
Clear, bright eyes are a strong indicator of fresh fish. Cloudy, dull, or sunken eyes often mean the fish has been sitting out for too long. Whether you’re buying flounder, halibut, or another type, look for that clarity and brightness.
4. Look at the Gills and Scales
The gills should be bright red or pink, never pale or gray. This is one of the best indicators of freshness. Scales should appear shiny and intact rather than dull or loose.
5. Ask the Seafood Market Staff
Never hesitate to ask questions. Fishmongers at local seafood markets can tell you when the fish was caught, how it’s been stored, and the best ways to prepare it. If you feel uncertain about a particular piece of fish, ask or choose another option.
Bonus: How to Store Fresh Fish Once You Buy It
Buying high-quality fish is only half the battle; keeping it that way matters, too. Once home, remove fish from its packaging, wrap it in plastic wrap, and place it on top of a bowl of ice in the refrigerator. If you plan on freezing it, seal it in an airtight or vacuum-packed bag and place it in the coldest part of your freezer to prevent ice crystals from forming.
Ready to Cook?
With this guide, you can now shop seafood markets with confidence and bring home fish that’s fresh, flavorful, and safe to prepare. From there, it’s up to you: grill it, steam it, bake it, or pan-sear it into your next dinner masterpiece.
Visit NC Seafood in Raleigh
Want to skip the shopping and cooking? NC Seafood Restaurant at the Farmer’s Market in Raleigh serves Calabash-style seafood, including perfectly fried fish and shellfish. Check out our menu and order online for take-out today.